The institution inaugurated “VIA Campus Store” in its campus in December 2019 as a launchpad for a multitude of products from its Food Science & Value Addition Unit, cold pressed oils from ABIC, fresh products from its farm and FPCs and a space for its entrepreneur alumni to showcase their products. The store underlines the theme of raising awareness about good wholesome food, management ethics and team work. It ignites interest in entrepreneurship and creates a benchmark for its products and helps to promote FPC and alumni products. The store acts as a hub primarily for the Agripreneurship Club besides facilitating other clubs and Experiential Learning students in their activities.

VIA believes that food is a fundamental right and quality food is essential to have a healthy society. Its aim is to provide premium quality food at affordable rates. Cookies, cakes, jams, squashes, pickles, health mix powder and cold pressed cooking oils are produced in the campus. Fresh seasonal vegetables and greens, coconuts, tender coconuts, lemon and rice are procured from the institute’s farm and Experiential Learning products are placed for sales in the store. Food Science & Value Addition Unit is constantly motivating their technical staff andstudents to test new recipes and launch new products based on consumer need and demand.

VIA aims to encourage students to explore product testing, market survey, financial planning, production, branding, product pricing and positioning, marketing and sales of their products.